TVS Motor Company is gearing up to launch four new Norton motorcycles globally by fiscal year 2025-26, starting with a powerful 1200cc flagship superbike.
Norton’s Ambitious Revival Plan
TVS Motor, an Indian two-wheeler giant, acquired the historic British brand Norton Motorcycles in 2020. This strategic move, valued at around Rs 150 crore, aimed to expand TVS’s footprint in the premium and high-performance motorcycle markets, especially in Europe and North America.
The company’s annual report confirms the exciting rollout of four new Norton models over the next couple of years. This aggressive launch schedule is a significant step in diversifying TVS’s product portfolio and boosting profit margins.
Leading the Charge: The 1200cc Flagship
The first motorcycle to emerge from this new lineup will be a formidable 1200cc four-cylinder superbike. This flagship model is expected to set the tone for Norton’s new generation of performance machines.
Recently, Norton teased the taillight of an upcoming 1200cc bike, hinting at an unveil date of November 4, 2025. This date conveniently coincides with the first day of EICMA, one of the world’s largest motorcycle shows, suggesting a major reveal at the event.
Adding to the excitement, a test mule of this very 1200cc flagship was spotted recently, with TVS MD Sudarshan Venu himself reportedly riding it, confirming its advanced development stage.
Global Reach and Manufacturing Strategy
These new Norton motorcycles are set to hit key global markets, including the UK, India, and various European countries. This wide distribution strategy underscores TVS’s vision for Norton as a truly international premium brand.
Currently, Norton produces its models – the Commando 961, V4SV, and V4CR – at its state-of-the-art facility in Solihull, UK. However, with TVS at the helm, there are plans for select future models to potentially be manufactured at TVS’s Hosur plant in Tamil Nadu, India, streamlining production and expanding capacity.
A New Chapter for an Iconic Brand
TVS Motor has spent the last five years focusing on fulfilling legacy orders and re-engineering existing Commando and V4 platforms. This foundational work has paved the way for the upcoming, entirely new product range.
The introduction of these four new models marks a fresh and ambitious chapter for Norton, a brand with a rich 126-year history. It signifies a bold move towards innovation and a renewed commitment to high-performance motorcycling.
- TVS plans to launch four new Norton bikes by FY2025-26.
- The first will be a 1200cc four-cylinder flagship superbike.
- New models will be sold in the UK, India, and key European markets.
- Some future models might be manufactured at TVS’s Hosur plant in India.
- The 1200cc flagship is expected to be unveiled at EICMA on November 4, 2025.
This aggressive product roadmap highlights TVS’s dedication to revitalizing Norton and solidifying its position in the global premium motorcycle segment.
