Tata Motors has made a spectacular entry into the electric SUV market, securing over 10,000 bookings for its new Harrier EV within just 24 hours of opening the order books.
Electrifying Demand on Day One
The immediate surge in bookings highlights strong consumer confidence and a keen interest in Tata’s latest electric offering. This rapid response underscores the growing appetite for sustainable mobility solutions in the Indian market.
With production already in full swing at the company’s Pune facility, Tata Motors is poised to begin deliveries of the Harrier EV in the very near future. This swift turnaround from bookings to dispatch aims to meet the high demand efficiently.
Pricing and Variant Overview
The Tata Harrier EV kicks off with an attractive starting price of Rs 21.49 lakh (ex-showroom). It’s available across a range of variants designed to cater to diverse customer preferences and needs.
Prospective buyers can choose from models like Adventure 65, Adventure S 65, Fearless+ 65, Fearless+ 75, Empowered 75 (RWD), and Empowered QWD 75 (AWD). This comprehensive lineup ensures there’s a Harrier EV for various requirements, from everyday commutes to more demanding drives.
Powering the Future: Platform and Performance
At its core, the Harrier EV is built on the innovative acti.ev+ platform, specifically engineered for electric vehicles. This robust architecture supports both Rear Wheel Drive (RWD) and Quad Wheel Drive (QWD) configurations, offering versatility in driving dynamics.
The powerful dual-motor QWD setup delivers an impressive 390bhp and 504Nm of torque, promising thrilling acceleration and robust performance. Furthermore, the Harrier EV boasts a certified range of up to 622km, alleviating range anxiety for long-distance travel.
Advanced Features and Tech-Savvy Cabin
The interior of the Harrier EV is packed with cutting-edge technology designed to enhance comfort, convenience, and safety. It features a large 12.3-inch Harman infotainment system, equipped with Samsung Neo QLED technology for crystal-clear visuals and responsive touch.
Safety is paramount with a 360-degree camera system, complemented by a segment-first 540-degree Surround View system for unparalleled awareness. A 10.25-inch digital instrument cluster provides essential driving information at a glance, while Level 2 ADAS (Advanced Driver-Assistance Systems) offers advanced safety features.
Audiophiles will appreciate the 10-speaker JBL sound system, complete with Dolby Atmos for an immersive audio experience. For those seeking a bolder aesthetic, the Stealth Edition introduces an all-black theme both inside and out, giving the Harrier EV a more aggressive and distinctive look.
- The Tata Harrier EV secured over 10,000 bookings within 24 hours.
- Prices start at Rs 21.49 lakh (ex-showroom) with deliveries beginning soon.
- It offers a certified range of up to 622km and powerful QWD options.
- Features include a 12.3-inch infotainment system, Level 2 ADAS, and 540-degree Surround View.
This phenomenal debut firmly establishes the Tata Harrier EV as a major player in India’s electric vehicle landscape, reinforcing Tata Motors’ commitment to leading the charge in sustainable mobility.
