SM Datta, a former chairman of Hindustan Unilever (HUL) and a pivotal figure in its 1990s expansion, passed away recently at 89.
A Visionary Leader for HUL
Susim Mukul (SM) Datta, who served as HUL’s chairman for six years until 1996, was instrumental in transforming the company through ambitious mergers and acquisitions. His tenure marked a significant period of growth and diversification for the FMCG giant.
Under his leadership, HUL — then known as Hindustan Lever — embarked on a strategic drive to expand its market presence and product portfolio. This included some of the most landmark deals in the Indian corporate landscape of that era.
Spearheading Major Acquisitions
Datta’s most notable achievement was orchestrating the merger with Tata Oil Mills Company (TOMCO) in 1994, a move that consolidated HUL’s position against a major competitor. This was a complex and crucial integration that reshaped the consumer goods sector.
Beyond TOMCO, he led the acquisition of several key brands that brought HUL into new segments. The Kissan business, known for its jams and ketchups, joined HUL from the UB Group. The company also ventured into the frozen desserts market by acquiring Dollops ice cream from Cadbury’s.
Another significant move involved the Kwality ice cream business, which Brooke Bond acquired in 1994. Soon after, Brooke Bond itself merged with Lipton India, forming Brooke Bond Lipton India. In a strategic consolidation, Datta brought this newly formed entity under the HUL umbrella in 1996, creating a unified and formidable business structure.
Expanding Beyond FMCG
SM Datta’s influence extended far beyond his impactful career at HUL. He was a respected voice in the industry, having served as the past president of prominent bodies like the Associated Chambers of Commerce & Industry (Assocham) and the Bombay Chamber of Commerce & Industry (BCCI).
Even after his retirement from HUL, Datta continued to contribute his expertise to various companies. He held non-executive chairman roles at IL&FS Investment Managers, Philips India, and Castrol India. His leadership also graced the boards of Peerless General Finance & Investment Co., Linde India, Rabo India Finance, and Wockhardt Hospitals, among others.
From Management Trainee to Chairman
Datta’s journey at HUL began in 1956 when he joined as a management trainee. Over the decades, he steadily rose through the ranks, demonstrating exceptional leadership and strategic acumen. This dedication culminated in his appointment as chairman in 1990.
Academically, Datta was an accomplished individual. He earned his bachelor’s degree in chemistry from Presidency College, Kolkata, and furthered his education with a post-graduation degree in science and technology from Calcutta University before embarking on his illustrious career at HUL.
- SM Datta was HUL’s chairman from 1990 to 1996.
- He spearheaded major acquisitions including Tata Oil Mills Company, Kissan, Brooke Bond/Lipton, Dollops, and Kwality.
- His leadership diversified HUL’s portfolio, especially into foods and beverages.
- Datta also held key positions in industry bodies and on the boards of several other companies post-HUL.
SM Datta’s legacy at HUL and his broader contributions to Indian industry will be remembered for shaping the corporate landscape and fostering growth.
