Singapore Airlines (SIA) and Mandai Wildlife Group have joined forces in a three-year partnership to boost tourism and strengthen Singapore’s reputation as a “City in Nature.”
Boosting Singapore’s Green Appeal
This new strategic collaboration aims to significantly increase the number of visitors to Singapore. The partnership will offer unique wildlife experiences, special travel perks, and co-branded products.
Beyond tourism, a key focus is promoting conservation education and inspiring action. This aligns with Singapore’s vision of integrating nature into its urban landscape, highlighting its commitment as a true “City in Nature.”
Exclusive Experiences for Travelers
SIA customers from around the world will gain special access to Mandai Wildlife Reserve’s acclaimed attractions. These include popular spots like the Singapore Zoo, Night Safari, River Wonders, Bird Paradise, and the upcoming Rainforest Wild Asia.
Travelers can look forward to exclusive promotions and unique products available through Pelago, SIA’s dedicated travel platform, and KrisShop. This makes planning a nature-focused trip to Singapore even more convenient and rewarding, offering tailored experiences.
A Commitment to Wildlife Conservation
The partnership extends far beyond tourism, actively supporting regional conservation efforts. Singapore Airlines will provide crucial air travel sponsorships and logistical assistance for wildlife initiatives.
This includes transporting animals between accredited wildlife parks and potentially even repatriating animals to their native homes. This commitment highlights a growing emphasis on responsible and sustainable tourism practices.
Vinod Kannan, Senior Vice President Sales and Marketing at Singapore Airlines, emphasized, “This partnership strengthens our ability to offer our customers enhanced benefits, while supporting wildlife initiatives in Singapore and around the world.” He added that combining SIA’s global reach with Mandai’s attractions will boost Singapore’s appeal as a top tourist spot.
Special Benefits for KrisFlyer Members
Members of SIA’s KrisFlyer loyalty program will enjoy extra perks. They will receive launch access to two exciting new indoor attractions: Curiosity Cove and Exploria.
KrisFlyer members can also earn bonus miles when purchasing tickets on Pelago. Furthermore, there will be opportunities to redeem miles for exclusive experiences, such as the upcoming Colugo Camp, and related merchandise.
From August 2025, passengers on SIA flights can delve deeper into conservation. The airline’s in-flight entertainment system, KrisWorld, will feature documentaries from Mandai Wildlife Group, including “The Great Migration: First Steps” and “New Eden.” These films offer a fascinating look into the important work of conservation and the relocation of birds to the new Bird Paradise park.
Belina Lee, Deputy CEO, Transformation and Growth, Mandai Wildlife Group, noted, “Every visit supports conservation in our wildlife parks, across Singapore and the region.” She expressed excitement about creating “Conservation Included” journeys where travelers can fly, stay, play, and explore—right here in Singapore.
- The three-year partnership between Singapore Airlines and Mandai Wildlife Group aims to enhance tourism and conservation.
- SIA customers will gain special access to Mandai’s attractions and exclusive travel deals via Pelago and KrisShop.
- SIA supports conservation through animal transport and logistical aid, promoting responsible tourism.
- KrisFlyer members receive unique benefits like early access to new attractions, bonus miles, and exclusive redemption opportunities.
- In-flight content on SIA’s KrisWorld will educate passengers on Mandai’s vital conservation efforts.
This collaboration promises to offer travelers unique insights into Singapore’s natural beauty and its dedication to global conservation, making every journey more meaningful and impactful.
