Dancer and choreographer Shakti Mohan is leading a new campaign to showcase Queensland, Australia, as a soulful luxury travel destination for Indian visitors.
A New Partnership for Luxury Travel
JourneyLabel, a specialist in bespoke luxury travel from India, has teamed up with Tourism and Events Queensland (TEQ) for this exciting new initiative. The goal is to present Australia’s stunning Queensland region through a fresh lens, emphasizing culture, deep connections, and natural beauty.
This collaboration aims to move beyond typical tourism, offering Indian travellers a more meaningful and immersive experience of the diverse Australian state.
Shakti Mohan’s Queensland Adventure
The campaign centers around Shakti Mohan’s personal journey through Queensland. She explored a range of iconic locations, including the vibrant city of Brisbane, the beautiful Gold Coast, and the serene Sunshine Coast.
Her travels also took her to the breathtaking Great Barrier Reef and the ancient Daintree Rainforest. Across these varied landscapes, Shakti engaged in experiences that highlighted Queensland’s unique blend of peace, incredible biodiversity, and cosmopolitan charm.
“Queensland offers such a compelling mix—from peaceful coastal retreats and ancient rainforests to vibrant urban energy,” shared Shakti Mohan. She added that the trip allowed her to reconnect with nature and experience Australia in a truly fresh and soulful way.
Tapping into India’s Growing Travel Market
Ryna Sequeira, Director India for Tourism and Events Queensland, noted India’s importance as a dynamic international market. There’s a clear rise in demand for premium and immersive travel experiences among Indian consumers.
This partnership with JourneyLabel and Shakti Mohan is designed to tell Queensland’s story in a way that perfectly matches these evolving preferences. It’s about offering more than just sightseeing; it’s about emotional engagement with the destination.
Curated Journeys for Every Traveller
Inspired by Shakti Mohan’s authentic journey, JourneyLabel has developed a series of new itineraries. These curated packages cater to various types of travellers, from solo adventurers and couples to families and honeymooners.
Each itinerary focuses on key themes like wellbeing, romance, exploration, and authenticity. The aim is to encourage Indian visitors to forge a deeper, emotional bond with the places they discover in Queensland.
Sufail Husain, Co-Founder of JourneyLabel, explained that Queensland’s beauty, diversity, and warm spirit align perfectly with what today’s Indian traveller seeks. He believes the campaign will inspire travellers to look beyond the surface and truly experience the destination.
- The campaign aims to promote Queensland to Indian luxury travellers.
- It emphasizes culture, connection, and natural beauty.
- Shakti Mohan’s personal journey showcases diverse Queensland experiences.
- New itineraries are tailored for various traveller types, focusing on emotional connection.
With images and videos from Shakti’s travels being widely shared, the campaign is successfully positioning Queensland not just as a place to visit, but as an emotion to experience.
