YouTuber and influencer Apoorva Mukhija, known as The Rebel Kid, recently shared her journey and financial insights with filmmaker Farah Khan, revealing how YouTube and Instagram helped her thrive in Mumbai.
Inside Farah Khan’s Home
Apoorva Mukhija, popular for her fearless opinions and recent appearance on “The Traitors,” was the latest guest on Farah Khan’s vlog. The session began with Farah’s long-time house help, Dilip, giving Apoorva a playful house tour, jokingly calling Farah’s home a “gareeb ka ghar,” much to everyone’s amusement.
This lighthearted banter set the stage for a candid conversation between Apoorva and Farah, touching upon Apoorva’s life before and after her rise to social media fame.
Mumbai: A Journey of Self-Reliance
Apoorva recounted her journey, from growing up in Kurukshetra and Noida to finally settling in Mumbai at the age of 21. When asked by Farah if she struggled upon moving to the bustling city, Apoorva’s answer was surprising.
“Not really. I always lived in a 2 BHK here,” she stated. She quickly clarified that she managed this all by herself, impressing Farah, and credited platforms like YouTube for her initial financial stability.
The Power of Social Media Earnings
Apoorva revealed the significant financial impact of content creation, sharing a remarkable anecdote about her Instagram earnings. She confessed that even while holding a regular job, she once earned her annual salary in a single month through Instagram collaborations.
This substantial income gave her the confidence to leave her traditional job and fully commit to content creation. However, she also shared that after a recent controversy, work offers dried up, making Farah’s invitation a welcome exception.
Life’s Ups and Downs
During their chat, Apoorva candidly admitted to Farah that she currently doesn’t own a car or have a driver, and had to vacate her previous house due to the controversy. She is now living in a rented place.
Farah playfully pointed out the irony to Dilip, who had earlier joked about her own home being humble, remarking, “See how rich we are! This is the first time we’re saying that.”
Clearing the Air on Income Claims
Apoorva also addressed persistent online rumors about her net worth, specifically a viral post claiming she earns lakhs daily and has built a “Rs 41 crore empire.” She quickly took to her Instagram Stories to debunk these claims, stating, “Galat hai bhai?” (This is wrong?).
In a previous interview with Bollywood Bubble, Apoorva had already clarified the exaggerations. “My net worth is not even close to ₹41 crore. I’m not even making one-tenth of that,” she explained, humorously adding, “If I ever make ₹10 crore, I’ll retire. Someone take me there. Give me money!”
- Apoorva Mukhija did not struggle financially upon moving to Mumbai, crediting her earnings from YouTube.
- She once earned her annual salary in a single month through Instagram.
- Despite her online success, a recent controversy has impacted her work opportunities and living situation.
- She has publicly debunked rumors of her net worth being in the crores, stating they are highly exaggerated.
Apoorva’s journey highlights the dynamic nature of content creation careers, from rapid success to navigating public perception and financial realities.
