Bollywood actor Kriti Sanon’s skincare brand, Hyphen, has achieved an impressive Rs 400 crore revenue in just two years and is now aiming for Rs 1,200 crore.
A Star’s Entry into Skincare
Around two years ago, Kriti Sanon ventured into the beauty industry, launching her skincare brand called Hyphen. While she brought her celebrity influence as the face of the brand, she partnered with the experienced team behind McCaffeine.
This collaboration proved to be highly effective. The same team, co-founded by Tarun Sharma, Vaishali Gupta, Saurabh Singhal, Vikas Lachhwani, and Mohit Jain, propelled Hyphen to remarkable success, hitting an annual revenue of Rs 400 crore in a mere two years.
Setting Ambitious Targets
In a recent interview with CNBC-TV18, Kriti Sanon and Tarun Sharma discussed their brand’s incredible journey and future aspirations. Kriti confirmed her capital investment in building Hyphen, though the exact figure was kept private, with Tarun stating it was “enough for us to scale in the first year.”
The duo had initially set a target of Rs 100 crore for the first year, a goal they achieved. Kriti revealed that reaching this milestone was always part of their shared vision. She emphasized her role in pushing for even higher goals, often challenging Tarun’s initial projections.
Dreaming Bigger for Hyphen
Tarun shared that his current personal target for Hyphen is to reach Rs 1,000 crore in the next four years. However, Kriti quickly interjected, playfully correcting him and revealing her even bolder ambition: Rs 1,200 crore.
Kriti believes the brand can achieve Rs 1,000 crore in just two to three years. Her confidence stems from Hyphen exceeding their initial expectations, hitting Rs 400 crore in one year instead of the projected two. She firmly stated, “You’ve got to dream bigger.”
Tarun acknowledged their dynamic partnership, noting that good partners consistently push each other to reach new heights.
Navigating the Spotlight of Entrepreneurship
Kriti admitted to an initial apprehension about the increased scrutiny that comes with a celebrity-backed business venture. She was prepared for the extra attention and potential negativity.
However, her confidence in Hyphen’s product quality reassured her. She believes that despite the inevitable highs and lows, the brand’s solid foundation has helped it navigate the journey successfully.
- Kriti Sanon’s skincare brand, Hyphen, achieved Rs 400 crore revenue in two years.
- The brand partnered with the experienced team behind McCaffeine.
- Kriti invested capital and actively pushes for ambitious growth targets.
- The current target is Rs 1,000 crore, with Kriti aiming for Rs 1,200 crore.
- The brand exceeded its initial Rs 400 crore target by achieving it in half the time.
Hyphen’s rapid growth exemplifies the power of strong partnerships and an ambitious vision in the competitive beauty market.
