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From TV star to Rs 1200 Cr beauty mogul

Published On: July 22, 2025
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Former television actor Aashka Goradia successfully transitioned from the entertainment industry to build a thriving beauty empire valued at Rs 1,200 crore.

From Screen to Success

Aashka Goradia began her acting journey in 2002 with “Achanak 37 Saal Baad.” She quickly rose to prominence with roles in popular shows like “Kkusum” and “Kyunki Saas Bhi Kabhi Bahu Thi,” becoming a household name.

Beyond fiction, Aashka also participated in various reality shows, including “Bigg Boss 6” and “Jhalak Dikhhla Jaa 4.” After two decades in the industry, she officially announced her retirement from acting in 2021 to pursue her entrepreneurial ambitions.

The Big Business Pivot

Even before leaving acting, Aashka laid the groundwork for her new venture. In 2018, she co-founded Renee Cosmetics in Ahmedabad with Priyank Shah and Ashutosh Valani, known for establishing the men’s grooming brand, Beardo.

Aashka shared that her extensive experience with makeup in the entertainment industry inspired her to create her own beauty brand. She aimed to channel her creativity and vision into a unique business venture.

Building a Beauty Empire

Renee Cosmetics launched as an internet-first brand with an initial investment of Rs 50 lakh. It quickly expanded its reach by partnering with major online retail platforms like Amazon, Flipkart, Nykaa, and Myntra, before establishing a strong offline presence.

The brand strategically priced its products to appeal to a broad demographic, including consumers in Tier I and Tier II cities. This approach allowed Renee to compete effectively against established beauty giants.

Despite entering a competitive market, Renee Cosmetics reportedly achieved Rs 100 crore in revenue within just two years of its launch. This rapid growth propelled Aashka’s personal net worth significantly.

A Smart Investor From the Start

Aashka’s business acumen isn’t new. She revealed that she moved to Mumbai at 16 to pursue acting and, by the age of 23, had already purchased her dream home in the city.

She views this early property acquisition as a wise investment that has appreciated over time. Aashka, along with her American husband Brent Goble, moved to Goa in 2019, where they run a yoga studio. The couple welcomed their son in 2023.

  • Aashka Goradia transitioned from a successful TV acting career to entrepreneurship.
  • She co-founded Renee Cosmetics in 2018 with an initial investment of Rs 50 lakh.
  • The brand quickly grew, achieving Rs 100 crore in revenue within two years.
  • Renee Cosmetics is now valued between Rs 1,200 and Rs 1,400 crore.
  • Aashka also demonstrated financial savviness by purchasing her first home at age 23.

Her journey is a remarkable testament to pivoting passions into a successful business empire.

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    Former television actor Aashka Goradia successfully transitioned from the entertainment industry to build a thriving beauty empire valued at Rs 1,200 crore.

    From Screen to Success

    Aashka Goradia began her acting journey in 2002 with “Achanak 37 Saal Baad.” She quickly rose to prominence with roles in popular shows like “Kkusum” and “Kyunki Saas Bhi Kabhi Bahu Thi,” becoming a household name.

    Beyond fiction, Aashka also participated in various reality shows, including “Bigg Boss 6” and “Jhalak Dikhhla Jaa 4.” After two decades in the industry, she officially announced her retirement from acting in 2021 to pursue her entrepreneurial ambitions.

    The Big Business Pivot

    Even before leaving acting, Aashka laid the groundwork for her new venture. In 2018, she co-founded Renee Cosmetics in Ahmedabad with Priyank Shah and Ashutosh Valani, known for establishing the men’s grooming brand, Beardo.

    Aashka shared that her extensive experience with makeup in the entertainment industry inspired her to create her own beauty brand. She aimed to channel her creativity and vision into a unique business venture.

    Building a Beauty Empire

    Renee Cosmetics launched as an internet-first brand with an initial investment of Rs 50 lakh. It quickly expanded its reach by partnering with major online retail platforms like Amazon, Flipkart, Nykaa, and Myntra, before establishing a strong offline presence.

    The brand strategically priced its products to appeal to a broad demographic, including consumers in Tier I and Tier II cities. This approach allowed Renee to compete effectively against established beauty giants.

    Despite entering a competitive market, Renee Cosmetics reportedly achieved Rs 100 crore in revenue within just two years of its launch. This rapid growth propelled Aashka’s personal net worth significantly.

    A Smart Investor From the Start

    Aashka’s business acumen isn’t new. She revealed that she moved to Mumbai at 16 to pursue acting and, by the age of 23, had already purchased her dream home in the city.

    She views this early property acquisition as a wise investment that has appreciated over time. Aashka, along with her American husband Brent Goble, moved to Goa in 2019, where they run a yoga studio. The couple welcomed their son in 2023.

    • Aashka Goradia transitioned from a successful TV acting career to entrepreneurship.
    • She co-founded Renee Cosmetics in 2018 with an initial investment of Rs 50 lakh.
    • The brand quickly grew, achieving Rs 100 crore in revenue within two years.
    • Renee Cosmetics is now valued between Rs 1,200 and Rs 1,400 crore.
    • Aashka also demonstrated financial savviness by purchasing her first home at age 23.

    Her journey is a remarkable testament to pivoting passions into a successful business empire.

Heena Naaz

Heena Naaz is a culture and lifestyle writer who covers entertainment with an eye for narrative and impact. With over 6 years in media, including film analysis and travel journalism, she curates stories that resonate emotionally and culturally. Heena’s features have appeared in digital magazines and campaign content for creative brands. Whether it’s reviewing new cinema or uncovering underrated travel escapes, she guides readers with warmth, taste, and perspective. Find her on LinkedIn.

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