JSW MG Motor India has officially launched its first-ever MG Select Experience Centre in Thane, Maharashtra, marking a significant step into India’s growing luxury vehicle market.
Stepping into Luxury: The First MG Select Dealership
The highly anticipated MG Select Experience Centre has opened its doors in Thane, Maharashtra. This facility, located at Rosa Vista in Waghbil, Kavesar, Thane West, is the very first of its kind in India and signals JSW MG Motor India’s ambition to cater to the premium segment.
The opening of this unique showroom underlines the brand’s strategic move to redefine the luxury car buying experience for Indian consumers. It aims to offer more than just a purchase, focusing on an elevated ownership journey.
Showcasing Exclusive Models
Visitors to the new MG Select Centre will get an exclusive look at the brand’s luxury offerings. The showroom is set to begin retailing two distinctive models this month: the M9 MPV and the striking Cyberster electric roadster.
The M9 MPV promises spaciousness and comfort, while the Cyberster stands out as a modern, all-electric sports car, showcasing MG’s vision for future mobility with a touch of exhilaration.
A Gallery for Automobiles
The design of the MG Select Experience Centre is a key part of its luxury appeal. The showroom boasts an “art gallery-like” aesthetic, featuring clean white interiors.
This minimalist design ensures that the vehicles themselves become the stars, allowing customers to appreciate their design and features in an uncluttered, premium environment. It’s designed to be an immersive experience rather than a traditional dealership.
Expanding the Luxury Footprint
The Thane location is just the beginning of JSW MG Motor India’s plans for its luxury venture. The automaker has announced intentions to open a total of 14 such experience centres across 13 major cities in India.
This expansion strategy demonstrates a strong commitment to reaching luxury car buyers nationwide and establishing a significant presence in this growing market segment.
Leadership’s Vision for Growth
Anurag Mehrotra, Managing Director, JSW MG Motor India, highlighted the reasoning behind this strategic move. He noted the exponential growth in luxury consumption across India in recent years.
Mehrotra emphasized that MG Select aims to carve out a niche for luxury car buyers by enhancing and redefining the entire car ownership experience. He reiterated the company’s commitment, alongside dealer partners, to set new benchmarks with technologically advanced products and exclusive customer interactions.
- The first MG Select Experience Centre has opened in Thane, Maharashtra.
- It marks JSW MG Motor India’s entry into the luxury car segment.
- The showroom will retail the M9 MPV and the Cyberster electric roadster.
- 14 MG Select Centres are planned across 13 key Indian cities.
This inaugural MG Select Centre represents a new chapter for the brand, focusing on premium offerings and a refined customer journey in India’s dynamic automotive landscape.
