Ather Energy has announced a significant rebranding of its premium software feature bundle, previously known as the ‘Pro Pack,’ to ‘AtherStack Pro.’
A New Identity: AtherStack Pro
Ather Energy’s popular feature bundle, which brings advanced connectivity and safety features to its electric scooters, is now officially called AtherStack Pro. This change aims to better align the bundle’s name with Ather’s overarching technology platform, known as AtherStack.
The company states that this rebranding will simplify communication and help customers better understand the sophisticated software foundation powering these features. It’s more than just a name change; it’s about clarifying the tech ecosystem behind your ride.
What is AtherStack?
At its core, AtherStack is Ather Energy’s proprietary software platform. This powerful system is the backbone of their entire connected EV ecosystem. It seamlessly integrates various components, from the electric scooters themselves to their charging infrastructure, accessories, and the mobile app.
Think of AtherStack as the brain that makes your Ather scooter smart, connected, and safe. The rebranding of the Pro Pack to AtherStack Pro highlights that these premium features are deeply embedded within this advanced software architecture.
Features Remain Unchanged
Despite the new name, the good news is that all the features you’ve come to expect from the Pro Pack are still included in AtherStack Pro. This comprehensive suite continues to offer a range of safety, convenience, and connectivity tools designed to enhance your riding experience.
Key safety features like SkidControl and FallSafe remain part of the package, providing riders with an extra layer of protection. You’ll also continue to benefit from essential alerts such as Theft and Tow Alerts, alongside practical functions like Live Location Sharing.
For everyday convenience, features like Magic Twist, which offers regenerative braking via the throttle, and AutoHold for effortless stopping on inclines, are still readily available under the AtherStack Pro umbrella.
Pricing and Battery Warranty
Customers will be pleased to know that the rebranding to AtherStack Pro comes with no changes to the pricing. The cost of this feature bundle remains the same as before, ensuring continued value for money.
Furthermore, one of the significant benefits of opting for the AtherStack Pro is the complimentary 5-year battery warranty. This commitment underscores Ather’s confidence in its battery technology and provides owners with long-term peace of mind regarding their vehicle’s most crucial component.
- Ather’s ‘Pro Pack’ is now ‘AtherStack Pro’.
- The name change reflects its connection to Ather’s core software platform, AtherStack.
- All existing features like SkidControl, FallSafe, and Live Location Sharing are still included.
- There are no changes to the pricing.
- A 5-year battery warranty continues to be a key benefit.
This strategic rebranding reinforces Ather Energy’s focus on its integrated software ecosystem, promising a more intuitive understanding of their product offerings for current and future customers.
