Alix Earle recently sent fans into a frenzy, subtly hinting at an ongoing fallout with fellow internet star Alex Cooper, fueling long-standing rumors of a feud.
Cryptic TikTok Fuels Speculation
The drama reignited after Alix Earle posted a TikTok that left little to the imagination. In the short clip, she referenced her astrology app, saying, “My Co–Star told me that I can start sh—t today, it told me.”
Giving a thumbs up, she added, “I mean, is this the moment I’ve been waiting for? I have so much information. We could go.” The subtle shade turned less subtle when a commenter asked, “What happened with Alex Cooper?” Earle’s response? A telling, “How much time do you have?”
A Partnership Gone Sour
The tension between the two social media powerhouses reportedly began in early 2023. At the time, Alex Cooper, creator of the massively popular “Call Her Daddy” podcast, launched her Unwell Network, signing Alix Earle as her first big talent.
Earle’s podcast, “Hot Mess,” was meant to be a weekly deep dive into her life, offering exclusive details to her massive following. For a while, the duo seemed inseparable, attending events and promoting their ventures side-by-side.
However, by early 2024, fans noticed their public appearances together had stopped. Earle even skipped Unwell’s Super Bowl party despite being in the same city. Soon after, the news broke: “Hot Mess” was no longer part of the Unwell Network.
Behind the Business Battle
Sources close to the situation have shed light on the reasons behind the split, largely pointing to “business clashes.” One insider told Us Weekly that tension had been brewing for a while, ultimately leading to the end of their professional and personal relationship.
Another source revealed that Earle’s father, TJ, who also manages her career, became unhappy with how Unwell was handling her projects. He reportedly felt that the arrangement was not a “smart business move” for his daughter, who was eyeing larger projects beyond the podcasting world.
What’s Next for Alix?
While “Hot Mess” may have taken a back seat, Alix Earle has continued to thrive. She has shifted her focus to vlogs and YouTube content, maintaining her strong connection with fans through different platforms.
Earle remains active with numerous brand deals and continues to grow her online presence, proving her career trajectory is moving forward, with or without the Unwell Network.
- Alix Earle subtly hinted at unresolved issues with Alex Cooper via a recent TikTok.
- Their collaboration on Earle’s podcast, “Hot Mess,” ended abruptly in early 2024.
- The fallout is reportedly due to business disagreements and concerns from Earle’s management.
- Earle has since pivoted her content focus to vlogs and YouTube.
As both stars continue to dominate the digital space, only time will tell if further details of their fractured partnership will come to light.
