Aamir Khan is shaking up digital film releases by bringing his latest movie, “Sitaare Zameen Par,” to YouTube on a pay-per-view model for just Rs 100, skipping traditional OTT platforms.
A New Vision for Digital Releases
Aamir Khan recently announced that his film, “Sitaare Zameen Par,” which hit cinemas in June, will arrive on YouTube on August 1. Instead of a subscription-based streaming service, viewers will pay a one-time fee of Rs 100 to watch it.
He’s calling this innovative approach ‘janta ka theatre,’ aiming to make cinema more widely accessible to everyone across the country.
Why YouTube and Pay-Per-View?
During a press conference, Aamir highlighted that only a small fraction, about 2-3 percent, of India’s population watches movies in theatres. He believes that with the rise of UPI and digital payments, the time is right for a platform like YouTube.
“YouTube is a platform almost everyone uses, accessible on any device,” Aamir explained. He pointed out that over 55 crore Indians visit YouTube daily, making it an ideal place to reach a massive audience who can easily pay digitally.
Bringing the Theatre Experience Home
Aamir shared his long-held reservations about how Hindi films are showcased on traditional streaming platforms. He believes the essence of cinema has always been ‘pay-per-view’ – paying once to watch a film once, just like in a theatre.
This philosophy led him to launch his YouTube channel, Aamir Khan Talkies, a few months ago. His goal is to replicate that familiar theatrical model directly onto digital devices, providing a personal cinema experience for viewers.
“Janta Ka Theatre”: Cinema for Everyone
Setting the price at Rs 100 for “Sitaare Zameen Par” is a deliberate move to ensure affordability and widespread access. Aamir’s dream has always been to reach every Indian at a reasonable cost, making movies an accessible form of entertainment.
He sees Aamir Khan Talkies as truly being ‘Janta ka theatre,’ transforming every device into a personal movie screen for the masses.
A Win-Win for All
Aamir views this new model as beneficial for both filmmakers and audiences. For creators, it opens up a much larger potential audience base, allowing their work to be seen by millions who might not visit cinemas or subscribe to multiple OTT platforms.
For viewers, it offers the convenience of watching a new film from the comfort of their homes at an incredibly affordable price, directly supporting the content they consume.
Looking Ahead: The Aamir Khan Talkies Library
While “Sitaare Zameen Par” kicks off this new venture on August 1, Aamir plans to eventually make the entire library of Aamir Khan Productions available on the platform. This includes some content that will be free, such as episodes of his popular show, “Satyamev Jayate.”
He also expressed an interest in curating and providing a platform for films from independent filmmakers, further expanding the content available to audiences.
- “Sitaare Zameen Par” will launch on YouTube for Rs 100.
- This pay-per-view model bypasses traditional OTT platforms.
- Aamir Khan calls it ‘janta ka theatre’ for wider accessibility.
- The film goes live on August 1.
- Future plans include the entire Aamir Khan Productions library and support for independent filmmakers.
The film had a strong theatrical run, grossing Rs 167 crore net in India, and now looks to extend its reach through this innovative digital strategy.
Aamir Khan is shaking up digital film releases by bringing his latest movie, “Sitaare Zameen Par,” to YouTube on a pay-per-view model for just Rs 100, skipping traditional OTT platforms.
A New Vision for Digital Releases
Aamir Khan recently announced that his film, “Sitaare Zameen Par,” which hit cinemas in June, will arrive on YouTube on August 1. Instead of a subscription-based streaming service, viewers will pay a one-time fee of Rs 100 to watch it.
He’s calling this innovative approach ‘janta ka theatre,’ aiming to make cinema more widely accessible to everyone across the country.
Why YouTube and Pay-Per-View?
During a press conference, Aamir highlighted that only a small fraction, about 2-3 percent, of India’s population watches movies in theatres. He believes that with the rise of UPI and digital payments, the time is right for a platform like YouTube.
“YouTube is a platform almost everyone uses, accessible on any device,” Aamir explained. He pointed out that over 55 crore Indians visit YouTube daily, making it an ideal place to reach a massive audience who can easily pay digitally.
Bringing the Theatre Experience Home
Aamir shared his long-held reservations about how Hindi films are showcased on traditional streaming platforms. He believes the essence of cinema has always been ‘pay-per-view’ – paying once to watch a film once, just like in a theatre.
This philosophy led him to launch his YouTube channel, Aamir Khan Talkies, a few months ago. His goal is to replicate that familiar theatrical model directly onto digital devices, providing a personal cinema experience for viewers.
“Janta Ka Theatre”: Cinema for Everyone
Setting the price at Rs 100 for “Sitaare Zameen Par” is a deliberate move to ensure affordability and widespread access. Aamir’s dream has always been to reach every Indian at a reasonable cost, making movies an accessible form of entertainment.
He sees Aamir Khan Talkies as truly being ‘Janta ka theatre,’ transforming every device into a personal movie screen for the masses.
A Win-Win for All
Aamir views this new model as beneficial for both filmmakers and audiences. For creators, it opens up a much larger potential audience base, allowing their work to be seen by millions who might not visit cinemas or subscribe to multiple OTT platforms.
For viewers, it offers the convenience of watching a new film from the comfort of their homes at an incredibly affordable price, directly supporting the content they consume.
Looking Ahead: The Aamir Khan Talkies Library
While “Sitaare Zameen Par” kicks off this new venture on August 1, Aamir plans to eventually make the entire library of Aamir Khan Productions available on the platform. This includes some content that will be free, such as episodes of his popular show, “Satyamev Jayate.”
He also expressed an interest in curating and providing a platform for films from independent filmmakers, further expanding the content available to audiences.
- “Sitaare Zameen Par” will launch on YouTube for Rs 100.
- This pay-per-view model bypasses traditional OTT platforms.
- Aamir Khan calls it ‘janta ka theatre’ for wider accessibility.
- The film goes live on August 1.
- Future plans include the entire Aamir Khan Productions library and support for independent filmmakers.
The film had a strong theatrical run, grossing Rs 167 crore net in India, and now looks to extend its reach through this innovative digital strategy.
