American rapper Snoop Dogg has announced he’s a co-owner and investor in Welsh football club Swansea City, joining Luka Modric in the club’s efforts to return to the Premier League.
Snoop Dogg Joins the Swans
The legendary 53-year-old rapper, known globally for his music, has officially invested in Swansea City. This significant move follows Croatian football star Luka Modric, who also recently acquired a stake in the 113-year-old club.
Snoop Dogg’s high-profile involvement marks a new chapter for the club, which has been striving to return to the top flight since its relegation from the English Premier League in 2018.
“An Underdog That Bites Back”
Snoop Dogg expressed a strong personal connection to Swansea City’s story and its working-class roots. “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” he stated.
He particularly resonated with the club’s spirit, seeing it as “a proud, working-class city and club. An underdog that bites back, just like me.” The rapper pledged his full support, adding, “I’m proud to be part of Swansea City. I am going to do all I can to help the club.”
Swansea City’s Journey
Founded in 1912, Swansea City plays within the English football pyramid, despite being based in Wales. The club enjoyed a successful period in the Premier League from 2011, even winning the League Cup in 2013.
After their relegation in 2018, the Swans have been competing in the second-tier English Championship. They finished 14th last year and improved to 11th in the standings this season.
New Ownership and Future Hopes
Swansea City underwent a significant ownership change last November, led by American businessmen Brett Cravatt and Jason Cohen. Since then, the club has made strategic adjustments, including appointing Alan Sheehan as team manager.
The addition of high-profile investors like Modric and Snoop Dogg is part of a broader strategy. This aims to boost the club’s global profile and enhance its competitive edge on the field.
Snoop, who has been publicly seen supporting various sports teams, looks forward to deepening his involvement in football, stating he is trying to find a “kit that fits” for this stage of his life.
Owners Welcome Snoop’s Star Power
Club owners Brett Cravatt and Jason Cohen are clearly excited about Snoop Dogg’s investment. They released a statement welcoming him, emphasizing the potential for growth.
“This announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,” they said. They anticipate Snoop’s “colossal global fanbase and audience” will significantly help the club’s visibility and support their goal of “putting as competitive a team as possible out on the field.”
- American rapper Snoop Dogg is now a co-owner and investor in Swansea City AFC.
- He relates to the club as an “underdog that bites back.”
- Croatian football star Luka Modric also recently invested in the club.
- Swansea City was relegated from the Premier League in 2018 and is aiming for a return.
This surge of celebrity interest could prove to be a transformative moment for Swansea City, bringing fresh energy and a global spotlight as they continue their push towards top-flight football.
