Bajaj has quietly discontinued the Pulsar N150 motorcycle, just a few years after its launch, citing lackluster sales performance.
The End of the Road for Pulsar N150
The Bajaj Pulsar N150, which was introduced in late 2023 as part of a major revamp for Bajaj’s sub-200cc Pulsar lineup, has been delisted from the company’s official website. Its removal comes after a period of poor sales figures, indicating it struggled to find its footing in the competitive Indian motorcycle market.
This move highlights Bajaj’s strategy to streamline its sporty commuter offerings, focusing on models that resonate more strongly with consumers.
Understanding the Pulsar N150’s Offerings
Design and Performance
The Pulsar N150 was designed to be a sportier successor to the Pulsar P150. It borrowed many of its visual cues from the larger and more popular Pulsar N160 and N250 models, giving it a modern and aggressive look. This design language was a key part of its appeal.
Underneath its stylish exterior, the N150 featured a familiar 149cc, single-cylinder, air-cooled engine. This powerplant delivered 14.5hp of power and 13.5Nm of torque, offering a balanced performance for daily commuting and occasional spirited rides. It also boasted a wider rear tyre compared to its predecessor, the P150, which contributed to better road presence and handling.
Key Features and Pricing
At its launch, the Pulsar N150 was available in a single variant. This model came equipped with a single-piece seat for rider comfort, a rear drum brake for cost efficiency, and single-channel ABS for added safety.
Its initial price point was Rs 1.18 lakh (ex-showroom). However, this placed it very close in price to the more powerful and better-equipped Pulsar N160, which was only about Rs 6,000 more expensive. This minimal price difference likely played a significant role in the N150’s struggle to attract buyers, as many opted for the N160 for its superior performance and features.
Bajaj’s Strategic Shift
The Pulsar N150’s quiet discontinuation coincided with the launch of a new single-seat variant for the Pulsar N160. This strategic move allowed Bajaj to consolidate its sporty commuter portfolio, directing focus and resources towards the N160, which has proven to be a more popular choice among customers.
By streamlining its lineup, Bajaj aims to offer a clearer choice to consumers, ensuring each model has a distinct position in the market. This focus on the more powerful and feature-rich N160 aligns with current market trends and consumer preferences for performance-oriented motorcycles.
- The Bajaj Pulsar N150 was discontinued due to low sales.
- It was launched in late 2023 as a replacement for the P150.
- The N150 shared design elements with the N160 and N250.
- Its pricing was very close to the more powerful Pulsar N160.
- Bajaj is now focusing on its more successful N160 model.
This discontinuation highlights how quickly the motorcycle market evolves, pushing manufacturers to continuously refine their offerings. Bajaj continues to expand its Pulsar range with new models like the recently launched Pulsar N125, showing its commitment to a diverse portfolio.
