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Spice Routes Cruise: Kerala’s New Diamond!

Published On: July 6, 2025
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Spice Routes Luxury Cruise, a premium houseboat operator in Alappuzha, has achieved the highest recognition from Kerala Tourism, receiving the prestigious Diamond Classification.

Kerala’s Top Tourism Honour

The Diamond Classification is the highest award given by Kerala’s Department of Tourism to houseboat operators. It signifies excellence across a range of strict criteria, ensuring top-tier service and safety for visitors.

Currently, Spice Routes Luxury Cruise stands as the only operator to hold this elite level of certification, setting a new benchmark for quality in the region’s vibrant backwater tourism sector.

Setting the Standard for Excellence

This esteemed classification is not easily earned. It demands operators meet stringent standards in various areas. These include impeccable safety protocols, strong environmental responsibility, thoughtful architectural design, exceptional service delivery, and superior guest comfort.

Spice Routes earned its Diamond Classification by not just meeting but exceeding all these benchmarks. Their commitment to guest well-being is evident in their advanced safety infrastructure, which features GPS tracking, robust fire prevention systems, and thorough emergency preparedness plans. Their staff also undergoes specialized training to ensure the highest level of care.

A Unique Backwater Experience

The company operates a fleet of houseboats that beautifully blend traditional Kerala aesthetics with modern amenities. Each boat is carefully designed to offer a high level of personalization, catering to both domestic and international travelers.

Their goal is to provide immersive backwater experiences that are both luxurious and authentic. This focus on unique, high-quality offerings resonates well with Kerala’s growing reputation as a premier tourist destination.

Leadership’s Vision

Jobin J. Akkarakalam, Managing Partner at Spice Routes Luxury Cruise, expressed his pride in the achievement. “This recognition from Kerala Tourism highlights our team’s dedication to excellence,” he stated, emphasizing the company’s long-standing commitment to guest experience, safety, and sustainability.

Rojes Joseph, the company’s General Manager, echoed this sentiment. He noted that the award is “not just an award—it is a call to lead by example.” This reflects the company’s ambition to contribute significantly to Kerala’s evolving global tourism identity.

Boosting Kerala’s Tourism Appeal

Kerala’s serene backwaters continue to be a major draw for tourists worldwide, with Alappuzha remaining a top choice. The recognition of operators like Spice Routes underscores Kerala’s strategic focus on promoting responsible and high-quality tourism experiences.

This achievement reinforces the state’s position as a destination that prioritizes both visitor satisfaction and sustainable practices, encouraging other tourism businesses to strive for similar standards.

  • Spice Routes Luxury Cruise is the first and only houseboat operator to receive Kerala Tourism’s Diamond Classification.
  • This classification is the highest honour, recognizing excellence in safety, environmental responsibility, design, and service.
  • The company met stringent criteria, including advanced safety features like GPS tracking and fire prevention systems.
  • This recognition supports Kerala’s commitment to high-quality and responsible tourism.

Heena Naaz

Heena Naaz is a culture and lifestyle writer who covers entertainment with an eye for narrative and impact. With over 6 years in media, including film analysis and travel journalism, she curates stories that resonate emotionally and culturally. Heena’s features have appeared in digital magazines and campaign content for creative brands. Whether it’s reviewing new cinema or uncovering underrated travel escapes, she guides readers with warmth, taste, and perspective. Find her on LinkedIn.

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