BLACKPINK’s highly anticipated return to the stage at their DEADLINE tour debut in Seoul has left some fans disappointed with their new track, “JUMP.”
BLACKPINK’s Grand Reunion Tour Kicks Off
The global K-pop sensation, BLACKPINK, launched their DEADLINE tour on July 5, marking their first group performance in two years since the “BORN PINK” world tour. This reunion comes after all four members — Lisa, Jennie, Jisoo, and Rosé — pursued successful solo careers, with individual contracts no longer tied to YG Entertainment.
The excitement for their full-group comeback was incredibly high, fueled by cryptic teasers and social media hints. A short, bass-heavy clip dropped by YG Entertainment, ending with a mysterious “Jump,” built massive anticipation for a new anthem.
“JUMP” Divides Fans
Despite the immense hype, the live debut of “JUMP” at the Goyang Sports Complex received mixed reactions. While international fans praised the song’s energetic vibe and rock fusion, Korean netizens expressed significant disappointment.
Online forums quickly filled with criticism, with many Korean fans labeling “JUMP” as a “B-class track” or even “so bad it’s hilarious.” Some questioned the group’s choice of comeback song after such a long hiatus, feeling it lacked the signature “BLACKPINK appeal.”
Anticipation Meets Reality
Leading up to the tour, BLACKPINK had teased fans with a “Do Not Jump” campaign on their website, hinting at the new music. Rosé even posted on Instagram, “Blinks, we’re coming back tomorrow,” further escalating expectations for a powerful return.
However, for many Korean listeners, the live performance of “JUMP” didn’t meet these high hopes. The sentiment online indicated a disconnect between the anticipated “BLACKPINK in your area”-style anthem and the track they heard.
The Tour Continues, Studio Version Awaits
It’s important to note that the official studio version of “JUMP” has not yet been released. Opinions may shift once fans can hear the polished audio track, which often differs from live concert sound.
The DEADLINE tour is set to span 31 shows across 16 cities, including major hubs like Los Angeles, New York, Paris, Tokyo, and Bangkok. Fans attending these upcoming shows can look forward to new, unreleased songs.
This tour, particularly the Seoul opening, is reportedly larger in scale than the “Born Pink” tour, featuring new initiatives like an anti-scalping campaign. “JUMP” marks BLACKPINK’s first official group song release since “Born Pink” in September 2022, excluding their 2023 game OST, “The Girls.”
- BLACKPINK’s new song “JUMP” debuted live at their DEADLINE tour in Seoul.
- Korean fans largely criticized the track, calling it “B-class” and “underwhelming.”
- International fans seemed to enjoy the song’s energetic and rock-infused style.
- The official studio version of “JUMP” has not yet been released.
- The DEADLINE tour will continue across 16 cities globally, promising more new music.
As the tour continues, the conversation around “JUMP” and BLACKPINK’s musical direction will undoubtedly evolve with the full track release.
