A new book by former Vogue fashion editor Monica Kim delves into the remarkable journey of BTS’s youngest member, Jungkook, revealing his intense work ethic and deep desire to give back to his fans.
Inside Jungkook’s Unwavering Devotion
Monica Kim’s book, “The Meaning of Jungkook: The Triumph of BTS and the Making of a Global Pop Superstar,” offers a candid look at the K-pop idol’s demanding career. One chapter, described as particularly “painful” by fans, recounts a moment from a 2016 concert.
Despite being physically exhausted and struggling to breathe, Jungkook insisted on continuing his performance. Kim quotes him saying, “I was in bad condition. My body felt it, my head felt it, but I performed with only one thought in my mind: I won’t be able to see [these fans] for a long time.”
This dedication, Kim explains, stems from his profound gratitude towards his fans, known as ARMY. He feels a powerful need to “repay the love he has been given” through his relentless hard work.
Fan Reactions to His Commitment
The viral backstage video from that 2016 show sparked widespread concern among fans, who criticized the gruelling industry demands placed on the singer. Many expressed worry that Jungkook pushes himself too far.
While acknowledging his immense effort and love for ARMY, some fans voiced concerns that he might be overly influenced by external expectations. Others strongly stated that such intense overexertion should never be romanticized by staff or the industry.
A Global Brand Magnet
The book also highlights Jungkook’s immense influence in the fashion world. Kim revealed that multiple top fashion houses aggressively pursued him for endorsements, but he turned them down.
Calvin Klein ultimately secured him as a brand ambassador, a move that sent their sales soaring and broke previous records. Jungkook is widely known as a “sold-out king,” with anything he uses or wears instantly flying off shelves.
Having joined BTS at just 15 years old, Jungkook’s impact extends far beyond music. His youthful appeal and global popularity make him a unique force in both entertainment and fashion.
- Jungkook’s punishing work ethic is driven by a deep desire to repay his fans’ love.
- He pushed himself to perform despite extreme exhaustion in a 2016 concert, a moment detailed in a new book.
- Major fashion brands eagerly sought him for endorsements before he partnered with Calvin Klein.
- His influence as a “sold-out king” leads to products he uses selling out rapidly.
Monica Kim’s book offers a compelling portrait of an artist whose dedication and global appeal continue to shape the pop culture landscape.
