Jeetendra’s Unexpected Journey: From Silver Screen to Real Estate Empire
The legendary Jeetendra, an icon synonymous with Bollywood glamour, has quietly cultivated a formidable presence in a realm far removed from the silver screen: the high-stakes world of real estate. Just days after reports surfaced of a monumental Rs 855 crore land deal in Mumbai’s prime Andheri locale, the 83-year-old veteran has candidly opened up about his foray into the construction industry, offering a unique perspective on its inner workings.
A Builder Unlike Any Other: Jeetendra’s Unique Philosophy
In a recent revealing conversation with Visionary Studioz on YouTube, Jeetendra underscored how his approach to property development deviates significantly from conventional practices. While many prominent builders pre-sell properties long before completion, a common strategy to secure capital, Jeetendra asserts his preference for a different path.
“I am not like a typical builder,” he stated, elaborating on his decision to first complete construction before initiating sales. This method, he admits, might seem unconventional or even “foolish” to a shrewd businessperson. Yet, it reflects a foundational principle he has carried from his extensive acting career.
The Stark Contrast: Bollywood’s Heart vs. Real Estate’s Cunning
Having dedicated over five decades to the film industry, Jeetendra fondly recalls the emotional depth and inherent kindness of its people. “In my time, I don’t think I have seen people as nice as them… such nice, kind-hearted people. People in the film business are very emotional,” he remarked, drawing a stark contrast with his more recent venture.
Upon entering the construction business, he quickly observed a fundamentally different operational system and ethos. “Log chalak hain, sayane hain,” he shared, describing the individuals in this sector as inherently clever and shrewd. He humbly admitted that he might not possess the same level of cunning required to navigate these waters.
Navigating the Cut-Throat World of Property Development
Jeetendra’s insights highlight a crucial difference: where cinema thrives on raw emotion and human connection, real estate demands a more pragmatic, at times even cut-throat, approach. He acknowledged that the most successful builders today have earned their reputation through diligent work and public appreciation.
Conversely, he pointed out the fate of those who engage in deceitful practices, making false promises or abandoning projects. “Most of them are behind bars,” he noted, emphasizing that ultimately, only good work and ethical conduct are truly valued and rewarded in this demanding industry.
The Rs 855 Crore Landmark Deal in Andheri
Jeetendra’s reflections come on the heels of a significant transaction that underscores his growing influence in the real estate sector. In June, it was widely reported that the veteran actor’s family-owned enterprises, Pantheon Buildcon Private Limited and Tusshar Infra Developers Private Limited, successfully offloaded a substantial land parcel in Mumbai.
This monumental deal, valued at an astonishing Rs 855 crore, involved the sale of two adjoining plots in the bustling Andheri area, spanning approximately 2.39 acres. According to insights from property data platform Square Yards, the site currently accommodates three buildings, boasting a considerable built-up area of around 4.9 lakh square feet, marking a major highlight in Jeetendra’s burgeoning property portfolio.
