Meghan Markle’s lifestyle brand, “As Ever,” is defying financial rumors, with products selling out instantly and experts suggesting she could be earning millions weekly if supply met demand.
Meghan’s “As Ever” Brand Takes Off
Despite ongoing speculation about their Netflix deal, Meghan Markle launched her lifestyle brand, “As Ever,” in April, immediately generating buzz. Products like $9 raspberry jams, $11 pancake and cookie mixes, and $30 Napa Valley rosé have consistently vanished from virtual shelves.
The first batch sold out quickly in April, followed by a second drop in June. A wine launch on July 1 also saw bottles disappear almost as soon as they were listed.
The Multi-Million Dollar Potential
Before launching, the couple strategically built hype by sending curated boxes to Hollywood A-listers and influencers. Newsweek’s analysis of the brand’s second launch found it garnered half a million page views in just one week.
Hypothetically, if every visitor had purchased just one $9 jam, that would equate to $4.5 million in a single week. While not everyone buys, the sheer volume of interest indicates immense revenue potential, especially when considering higher-priced items like $28 honey or $90 wine sets.
Current Hurdles and Future Hopes
However, several factors currently limit Meghan’s profits. Her team maintains an exclusive, limited-supply, and seasonal drop strategy, meaning she only captures a fraction of the potential market.
The reported $4.5 million figure also doesn’t account for significant costs like production, packaging, shipping, staff, and marketing. Additionally, Netflix holds a stake in the brand, further reducing the final net profit.
Some experts caution that certain products, like tiny tins of edible flower sprinkles, might be seen as novelty purchases rather than items for repeat customers.
Wine: The True Goldmine?
Brand analyst Nick Ede believes Meghan’s most significant opportunity lies in the wine sector. If she successfully scales up her next wine launch and secures global retail distribution, it could lead to consistent repeat orders and substantial long-term profits.
Meghan is reportedly planning to release a sparkling wine later this summer. A successful launch in this category could truly be a game-changer for “As Ever,” cementing its place as a profitable and sustainable enterprise.
- Meghan Markle’s “As Ever” lifestyle brand is experiencing rapid sell-outs of its products.
- Experts estimate the brand could generate millions weekly if supply were increased to meet demand.
- Current profits are limited by controlled supply, high operational costs, and Netflix’s stake.
- The wine product line is identified as the potential “goldmine” for sustained, high-volume revenue.
As “As Ever” continues to evolve, all eyes are on its next moves, particularly in the beverage market, to see if Meghan can fully capitalize on her brand’s extraordinary popularity.
