Kriti Sanon, a celebrated Bollywood actress, has successfully transitioned into a formidable businesswoman, establishing a diverse empire spanning skincare, fitness, and film production, alongside smart property investments.
Beyond the Silver Screen: Kriti Sanon’s Rise
Kriti Sanon’s journey in Bollywood is remarkable, especially as an outsider from an engineering background. Starting with modeling, she made her acting debut in 2014 and quickly rose to prominence, starring in major films and earning a National Film Award for her role in “Mimi.”
Beyond her acting prowess, Kriti has proven to be a savvy investor and entrepreneur. She has strategically launched businesses that align with her interests and experiences in the entertainment industry.
Building a Skincare Empire with Hyphen
Leveraging her extensive experience with makeup and glam as an actress, Kriti launched her skincare brand, Hyphen, in 2023. She co-founded the brand with PEP Technologies, the parent company of mCaffeine, after developing a keen interest in skincare during the pandemic.
Hyphen quickly became a major success, reportedly minting an impressive Rs 100 crore within its first year. The brand now stands as a strong competitor in the growing celebrity beauty market.
Sweat and Success: The Tribe Fitness
Before Hyphen, Kriti ventured into the fitness industry, co-founding “The Tribe” in 2022. This initiative was inspired by her personal fitness journey after gaining weight for her role in “Mimi” and struggling to lose it during the pandemic lockdowns.
Unable to access gyms, Kriti discovered the effectiveness of virtual training sessions. This experience motivated her to create The Tribe with her trainers. The brand first opened a studio in Mumbai’s Juhu in 2022, followed by a second location in Bandra in 2024, offering accessible fitness solutions.
From Star to Storyteller: Blue Butterfly Films
In 2023, the same year Hyphen launched, Kriti also inaugurated her production house, Blue Butterfly Films. This move reflects her ambition to tell stories that resonate with her and expand her creative influence behind the camera.
Under this banner, Kriti produced the critically acclaimed Netflix film “Do Patti” in 2024. The movie showcased her versatility, featuring her in a double role alongside veteran actress Kajol.
Investing in Luxury: Kriti’s Property Portfolio
Kriti Sanon’s entrepreneurial spirit extends to her real estate investments. She recently moved into a luxurious apartment in Mumbai’s upscale Bandra area, reportedly paying a significant monthly rent.
Further demonstrating her strategic investments, Kriti also acquired a 2,000 sq. ft. plot of land in Alibaug in 2024. This prime location, where other celebrities like Amitabh Bachchan have also invested, highlights her expanding property portfolio.
- Kriti Sanon co-founded the skincare brand Hyphen, which earned Rs 100 crore in its first year.
- She launched The Tribe, a fitness venture, after her personal experience with virtual training during the pandemic.
- Her production house, Blue Butterfly Films, debuted with the Netflix film “Do Patti.”
- Kriti’s property investments include a high-value rental apartment in Bandra and land in Alibaug.
Kriti Sanon’s ventures underscore her sharp business acumen and her ability to diversify her career beyond acting, solidifying her status as a multi-talented force in the industry.
